Samsung Delve with Tactile Haptic Feedback Touchscreen

Chicago, Illinois (PALLUXO!) November 16, 2008 - Samsung Telecommunications America (Samsung Mobile) and U.S. Cellular announce the availability of the Samsung Delve™ (SCH-r800). The Samsung Delve’s full touchscreen design features tactile haptic feedback, which gives users a vibrating pulse when items are selected. The Samsung Delve can instantly shift to landscape mode, creating a virtual QWERTY touchpad for easy text messaging while on-the-go.

“People are using their phones for more than just phone calls,” said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular. “Whether they’re updating and checking Facebook and MySpace pages, browsing the Web, playing music or checking e-mail, our customers can keep connected anytime, anywhere with the Samsung Delve.”

The Samsung Delve features advanced responsive, multimedia capabilities and Samsung’s unique TouchWiz interface. TouchWiz incorporates specially designed widgets that allow the user to customize and personalize their phone, offering the user the right balance of functionality and style. The quick and simple ‘drag and drop’ widgets provide instant access to users’ favorite functions. A unique menu of widgets display functions such as a music player, Web browser, Bluetooth, text messaging and more personal elements.

“The Samsung Delve puts your favorite features within a single touch,” said Bill Ogle, Chief Marketing Officer for Samsung Mobile. “People don’t have time to mess around with four or five different steps on their phone. The Delve gets people to where they want to go quicker and easier.”

The Samsung Delve’s built-in HTML browser gives users the ability to quickly access the Web and download content in a snap. The phone comes equipped with stereo Bluetooth® for easy hands-free communication, a built-in 2.0 megapixel camera with camcorder, MP3 player and GPS navigation. The Samsung Delve supports a Samsung 8GB MicroSD card that is sold separately and great for expanding memory space for storing music, pictures or videos.

The Samsung Delve also includes easyedgeSM, U.S. Cellular’s suite of enhanced wireless data application services. Access to easyedgeSM allows customers to shop for content including ringtones, wallpaper and games, while also being able to locate the latest news and entertainment.

Key features of the Samsung Delve include: Advanced Responsive Touchscreen, TouchWiz Interface with Widget Support, Full HTML Browser, Bluetooth® Wireless Technology, 2.0 Megapixel Camera and Camcorder, easyedgeSM service accessibility; Dimensions: 4.57”x 2.17” x .48”; Display: 262TFT CSTN, 240 x400 pixels, 3.0”.

The Samsung Delve is available at U.S. Cellular retail locations, or via www.uscellular.com. For more information, visit www.samsungwireless.com or www.uscellular.com.

About U.S. Cellular

The 8,700 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular offers a wide range of plans to meet customer needs including unlimited national plans, plans with unlimited incoming calls and prepaid plan options. The touch screen Samsung Delve offers e-mail, web-browsing and many features customers are looking for. Based in Chicago, U.S. Cellular is the nation’s sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.

About Samsung Telecommunications America

Samsung Telecommunications America1, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

1 “Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.”

Contacts:
MWW Group for Samsung Mobile
Makenzie Blythe, 214-414-3331
mblythe@mww.com
or
U.S. Cellular
Jonathan Guerin, 773-399-4379
jonathan.guerin@uscellular.com